Define My Style is an online, style-centric community to empower high school and college girls, ages 15-24. Access to this audience of opinion leaders is highly desirable to B2C companies; creating B2C2B opportunities. Define My Style has established a proven Engagement Framework enabling retailers and designers to interact with and access this sought after audience through authentic and rewarding experiences.
Define My Style's mission is to inspire creativity, collaboration and courage in the next generation of designers, fashionistas and entrepreneurs. Members are able to choose the role they want to engage in social commerce, including buyer, designer, marketer, critic, and influencer of products. With a growing and robust community of more than 50,000 young women and a strong network of industry partners, Define My Style offers the tools and connections to bring their ideas to life.